Lowe's Market Segment

Lowes Market Segment Mary K. Moore-Hudson MBA 6012 Intergrated Global market Abstract The objective of the key out is to segment the marketplace for Lowes consumers. A commercialise segments is an particular(a) group of individuals, families, businesses, or organizations, with whiz or more(prenominal) characteristics or needs in common, in an otherwise homogeneous market (businessdictionary.com). Market segments usually resolve in a formal manner to a marketing or promotion offer. The market for the Lowes retail stores depart be segmented in the business-to-customer market environment. Lowes Companies, Inc. is a FORTUNE® 50 conjunction that serves slightly 15 measureinal customers a week at more than 1,750 internal returns stores in the United States, Canada and Mexico (Lowes Companies, Inc, 2011). Lowes offer several contrastive incentives to shop which lures customer to the home improvement retail center. These incentives, such(prenominal) as the My Lowes program, value matching, the Lowes Consumer Credit phone batting order and their own durable, long-lasting and speak to effective products. INTRODUCTION Lowes Companies, Inc. is a FORTUNE® 50 keep company that serves approximately 15 million customers a week at more than 1,750 home improvement stores in the United States, Canada and Mexico. Lowes is an American chain of retail home improvement and appliances. Lowes Company, Inc. is ground in Mooresville, NC as of 2011. Lowes is geographically nonionized into divisions ( joineast, Southeast, North Central, South Central, and West), Regions, District, and the individual store (Lowes Companies, Inc, 2011). Lowes is an environmentally pally company. Lowes offer several incentives the lures consumer busines. Lowes consumer extension card issued by GE money bank in fusion with Lowes Store.   This card delivers 5% discount on champion receipt purchases over $299 or qualifies for spe cial financing, and these offers cannot be c! ombined. The card can be used to purchase...If you want to read a full essay, order it on our website: OrderEssay.net

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