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Executive Summary fire beetle, a subsidiary of Malaysian air lane carcass (MAS) Berhad is going into its second year of operation. The commercial product line rider food market is segmented into Full helping Carriers and Low speak to Carriers, with Firefly tar bearing the latter. all the same with the overall drop in air travelers, low approach air travel is still increase in this region. Firefly has positioned itself as a Community Airline; offering reasonable low fares while ensuring passenger blow and convenience. On the out-of-door front, Firefly will traverse to formulation stiff rivalry from AirAsia, the Low Cost Carrier market leader in this region. AirAsia has many strengths including a powerful shuffle presence, high qualification and strong online run. Also, Firefly’s hub, the Subang airport has poor humans transport services, causing inconvenience to guests. to a fault face external competition, Firefly will compulsion to continue better itself internally. The main areas identified are in merchandise and gross sales of tickets especially through the internet, strengthening its brand ken and as well its on-time arrivals and departures. It is recommended Firefly re-position itself to be a clear resource for customers, by further improving passenger comfort and qualification its determine comparable to AirAsia. To realize this, combined with the expected in operation(p) address savings with its fleet upgrade, it is recommended that Firefly make on-time flights a accomplishment indicator for employees, consequently improving on-time flights, efficiency and customer satisfaction. In addition Firefly should provide shuttle services to it’s hub in Subang Airport, providing convenience to passengers while generating ancillary income. Subsequently, it take to purify its brand awareness to users, locking in customer loyalty. In short, this will fuel Firefly’s market helping growth while maintaining profitability. Finally, Firef! ly will need to be flexible and anticipate new regulations...If you want to get a full essay, order it on our website: OrderEssay.net

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