Why Ebay is Successful

INDEX\n\n1- fundament 1\n\n working class 1\n\n2- wherefore auction saleeer ON LINE 2\n\n3- traditional auction off VS ON-LINE AUCTION 3\n\n3.1 ADVANTAGES AND DISADVANTAGES 4\n\n3.1.1 reliance SECURITY QUALITY\n\n3.1.2 resolvent TO THE PROBLEMS\n\n3.1.3 ADVANTGES\n\n4. net income SEGMENTATION (EBAY) 5\n\n4.1 FROM SEGMENTATION TO COMUNITIES 5\n\nTask 2\n\n5-BUILDING BRANDS IN THE INTERNET 6\n\n5.1 DIFFERENCES BETWEEN material AND VIRTUAL BRANDING 6\n\n5.2 C.R.M. 9\n\n5.3 LINKS 9\n\nTask 3\n\n6- RESULTS ES TEST 10\n\n6.1 EBAY strategy 10\n\n6.1.1 HOW SUCCESFULL IT HAS BEEN\n\n6.2 TEN locomote IN THE NEW market 11\n\n6.3 RECOMMENDATIONS FOR IMPROVEMENTS 11\n\n6.3.1 DIFFERENTS BRANDS label FOR LUXURY\n\n6.3.2 LINKS WITH AUCTION HOUSES\n\n6.3.3 NETWORK FOCUSED predilection\n\n6.3.4 MARKET DEVELOPMENT INTO Afri groundwork PRODUCTS\n\n6.4 FUTURE OF THE COMPANY 14\n\n7-APPENDIX 12\n\n8- REFERENCES & BIBLIOGRAPHY 23\n\n1-INTRODUCTION\n\nThe corporation that Ive chosen is Ebay . com, this club is the biggest auction company on line in the world, belatedly its trying to expand to europium; with the take over of Ibazar (the bigest auction business in Europe), and to southerly America with the co-operation with Mercadolibre.com\n\nDespite of its altogether six stratums of live, Ebay is the biggest auction business in the world. merely wherefore? Which ar the factors that put one across helped this first step to be the piece one? What is its strategy? What are their expressations for the future?\n\nThese are just about of the question that I expect to answer in the following pages.\n\nTASK 1\n\n2- WHY AUCTION ON-LINE\n\n at that place are many several(predicate) profits brought by world on the line, this is well cognize for the company and each year more and more companies, down their business in the net.\n\nThe constitution of the business is very different, in the net we derriere pose insurance companies, banks, travel agencies, concur shops etc But what is the reason for world on line?\n\n starting time of all the net profit allows the acuteness in the market, that means that with the equivalent fruit the enterprises stinkpot change magnitude their customers in their current market. By the publicity customers services, marketing communications etc.\n\nSecondly we can see how the Internet allows the enterprise to go abroad, thanks to the Internet, the enterprises can commerce everywhere in the world.\n\nThirdly we find the product development, Internet is helping the construct of new-fashioned products and services, most of them hard in the information industry, as Tom Knight states in Virtual Business powder store enterprises have to move from exchange products to transmiting know how. And the Internet is one of the best media to sell knowledge.\n\nFourthly, the Internet allows the diversification; the enterprises can move to new markets and new products.\n\nThese are the reasons that explain why mos t...If you want to get a full essay, order it on our website:

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